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About Us

Antique Gold Chains

The Story of JewelConscious

Conscious of artistry and ecological impact, we are JewelConscious.

Ethically Sourced, finely crafted bespoke, vintage, and antique jewelry with a 30 year industry expert.

Here is the story of Dimitria Koumarnetos, the founder of JewelConscious.

Victorian Gold Chains

How It All Started

My love for antique jewelry started when working for a NYC Madison Ave. Antique Jewelry store.  The owner was an Antique Roadshow jewelry expert and mentored me.  Along with 2 other Roadshow experts, I was exposed to the retail and auction world of antique & estate jewelry.

Image by Utsav Shah

The Big Move

The move to San Francisco

started my 18 year career growth in luxury retail.  Keeping up with the changing trends during the silicon valley boom quenched my discerned eye for fashion. I started my path with GIA & worked one on one with customers designing hundreds of custom pieces.

Diamond Selection

Career Growth

As the merchandise manager of the oldest jewelry store in San Francisco, my knowledge and reputation grew with branded lines such as Wellendorf, Furrer Jacot, Mikimoto

Sustainability was always important for me to understand and acknowledge in my industry and I found that going back into vintage & estate jewelry offered a guarantee that I struggled with when sourcing newer diamonds. All of what you see on this site is using recycled gold, platinum and gems.

Onyx Rings.JPG

Setting My Own Path

Leaving the retail side of the business I started consulting for many of the luxury retail stores in the San Francisco Bay Area by offering sales training, staffing, mentoring, appraising and merchandising.


Moving Back To The NorthEast

Moving back East brought me closer to where it all started. I do everything from buying to shipping, sometimes with the help of my teenage daughter. I still work with retailers across the country, please contact me if you are interested in a curated collection of memo vintage items in your store. 

Living in Southeastern CT,

we have found the beauty in the old farm lands and living off of our own garden beds. 

When not working, I volunteer at local community organizations like The East Lyme Giving Garden,

High Hopes Therapeutic Horse Ranch, Walk of Horror & other various organizations.

I am a compulsive DIY'er and prefer to make creams and cleansers that I put on my body,

as well as making my own clothes using recycled fabrics. 

You will also find me at live music venues enjoying all types of music.

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