About Us
The Story of JewelConscious
Conscious of artistry and ecological impact, we are JewelConscious.
Ethically Sourced, finely crafted bespoke, vintage, and antique jewelry with a 30 year industry expert.
Here is the story of Dimitria Koumarnetos, the founder of JewelConscious.
1992
How It All Started
My love for antique jewelry started when working for a NYC Madison Ave. Antique Jewelry store. The owner was an Antique Roadshow jewelry expert and mentored me. Along with 2 other Roadshow experts, I was exposed to the retail and auction world of antique & estate jewelry.
1998
The Big Move
The move to San Francisco
started my 18 year career growth in luxury retail. Keeping up with the changing trends during the silicon valley boom quenched my discerned eye for fashion. I started my path with GIA & worked one on one with customers designing hundreds of custom pieces.
2007
Career Growth
As the merchandise manager of the oldest jewelry store in San Francisco, my knowledge and reputation grew with branded lines such as Wellendorf, Furrer Jacot, Mikimoto.
Sustainability was always important for me to understand and acknowledge in my industry and I found that going back into vintage & estate jewelry offered a guarantee that I struggled with when sourcing newer diamonds. All of what you see on this site is using recycled gold, platinum and gems.
2011
Setting My Own Path
Leaving the retail side of the business I started consulting for many of the luxury retail stores in the San Francisco Bay Area by offering sales training, staffing, mentoring, appraising and merchandising.
2016
Moving Back To The NorthEast
Moving back East brought me closer to where it all started. I do everything from buying to shipping, sometimes with the help of my teenage daughter. I still work with retailers across the country, please contact me if you are interested in a curated collection of memo vintage items in your store.
Living in Southeastern CT,
we have found the beauty in the old farm lands and living off of our own garden beds.
When not working, I volunteer at local community organizations like The East Lyme Giving Garden,
High Hopes Therapeutic Horse Ranch, Walk of Horror & other various organizations.
I am a compulsive DIY'er and prefer to make creams and cleansers that I put on my body,
as well as making my own clothes using recycled fabrics.
You will also find me at live music venues enjoying all types of music.